Prompted
by a $5.00 coupon that came in the mail, I visited the newly-opened Aldi
Supermarket on Lincoln Highway in Exton, PA. Aldi is a is a global discount supermarket
chain based in Germany, offering a limited selection and deep discounts, mostly
on house brands.
Aldi is big in Europe; a new store opens every week in the U.K. The discounts are significant, but they come at the cost of convenience. You have to put in a quarter to release a chained-up shopping cart, they don’t provide shopping bags (or even empty boxes, as Costco does), and they don’t accept credit cards.
Aldi is big in Europe; a new store opens every week in the U.K. The discounts are significant, but they come at the cost of convenience. You have to put in a quarter to release a chained-up shopping cart, they don’t provide shopping bags (or even empty boxes, as Costco does), and they don’t accept credit cards.
Wikipedia
says that “Aldi's and Costco spend an extraordinary effort to ensure that their
private label products are viewed by consumers as equal to, if not better than,
leading name-brand products.” So how did they do on take-and-bake pizza?
Aldi
stocks an attractive array of frozen pizzas, in varying sizes and styles. I had one picked out for a quick dinner when
I discovered the larger (16 inch) pies in the refrigerated section. Both the fresh and the frozen
carried the “Mama Cozzi’s Pizza Kitchen” brand. The box promised “premium
Italian sausage and pepperoni” as well as five “Italian-style” cheeses on this
29 ounce thin-crust pie. I’ve been pleased with the refrigerated take-and-bake
at Costco and even from Acme, and the thin crust sealed the deal.
Like
most cook-at-home pies, this one was cooked directly on the center rack for
12-14 minutes. I usually go to the high end of cooking time, to minimize the
chance for soggy pie. I also give it 2 minutes under the broiler to get
browning on the top. Despite its thin crust, it did not become stiff or
cracker-like, but it was generally sturdy enough to eat without a knife and
fork.
The
thin crust was tasty, if a tad generic in quality. It had a pleasing texture
with a good chew but I’d have liked it crisper. The ingredients were
exceptionally well proportioned. The five cheeses were not distinctive, but
they were in harmony with the salty and tangy sauce. Neither was overloaded in
a way to overwhelm the thin crust. The meats were in big satisfying chunks. No
sausage pellets here, but the pepperoni more resembled the actual stuff than
did the sausage. Both were tasty, and again in balance with the pie. The pie
also won approval from EPBAC (eats pizza but avoids cheese) and VACK
(vegetable-avoiding college kid). The three of us ate the entire pie.
![]() |
| The underside of the crust |
Once
again, I found that you can get a better pre-fab pie (refrigerated or frozen)
at the supermarket than you can from any major chain, or from most local pizza
joints. Let’s give the crust a 5, the sauce a 7, the cheese a 5, the meats a
6. Overall, a “6” rating for a
well-balanced pie that costs just six bucks.





Fantastic review! I'll have to check this one out. I really like what you've done with the broiler to brown the top of the pizza. I'll have to check that out!
ReplyDeleteExcellent stuff, it's great to see Aldi pizza's getting a good review. I've tried out a few (I'm in the UK) and they have always been of a good standard.
ReplyDeleteGreat blog, I could spend all day reading about Pizza :)
Gems: Glad to have a reader check in from the other side of the pond!
ReplyDeleteEric: I use the broiler both on homemade pies and reheating leftovers. "Kick it up a notch!"