Prompted
by a $5.00 coupon that came in the mail, I visited the newly-opened Aldi
Supermarket on Lincoln Highway in Exton, PA. Aldi is a is a global discount supermarket
chain based in Germany, offering a limited selection and deep discounts, mostly
on house brands.
Aldi is big in Europe; a new store opens every week in the U.K. The discounts are significant, but they come at the cost of convenience. You have to put in a quarter to release a chained-up shopping cart, they don’t provide shopping bags (or even empty boxes, as Costco does), and they don’t accept credit cards.
Aldi is big in Europe; a new store opens every week in the U.K. The discounts are significant, but they come at the cost of convenience. You have to put in a quarter to release a chained-up shopping cart, they don’t provide shopping bags (or even empty boxes, as Costco does), and they don’t accept credit cards.
Wikipedia
says that “Aldi's and Costco spend an extraordinary effort to ensure that their
private label products are viewed by consumers as equal to, if not better than,
leading name-brand products.” So how did they do on take-and-bake pizza?
Aldi
stocks an attractive array of frozen pizzas, in varying sizes and styles. I had one picked out for a quick dinner when
I discovered the larger (16 inch) pies in the refrigerated section. Both the fresh and the frozen
carried the “Mama Cozzi’s Pizza Kitchen” brand. The box promised “premium
Italian sausage and pepperoni” as well as five “Italian-style” cheeses on this
29 ounce thin-crust pie. I’ve been pleased with the refrigerated take-and-bake
at Costco and even from Acme, and the thin crust sealed the deal.
Like
most cook-at-home pies, this one was cooked directly on the center rack for
12-14 minutes. I usually go to the high end of cooking time, to minimize the
chance for soggy pie. I also give it 2 minutes under the broiler to get
browning on the top. Despite its thin crust, it did not become stiff or
cracker-like, but it was generally sturdy enough to eat without a knife and
fork.
The
thin crust was tasty, if a tad generic in quality. It had a pleasing texture
with a good chew but I’d have liked it crisper. The ingredients were
exceptionally well proportioned. The five cheeses were not distinctive, but
they were in harmony with the salty and tangy sauce. Neither was overloaded in
a way to overwhelm the thin crust. The meats were in big satisfying chunks. No
sausage pellets here, but the pepperoni more resembled the actual stuff than
did the sausage. Both were tasty, and again in balance with the pie. The pie
also won approval from EPBAC (eats pizza but avoids cheese) and VACK
(vegetable-avoiding college kid). The three of us ate the entire pie.
The underside of the crust |
Once
again, I found that you can get a better pre-fab pie (refrigerated or frozen)
at the supermarket than you can from any major chain, or from most local pizza
joints. Let’s give the crust a 5, the sauce a 7, the cheese a 5, the meats a
6. Overall, a “6” rating for a
well-balanced pie that costs just six bucks.
Fantastic review! I'll have to check this one out. I really like what you've done with the broiler to brown the top of the pizza. I'll have to check that out!
ReplyDeleteExcellent stuff, it's great to see Aldi pizza's getting a good review. I've tried out a few (I'm in the UK) and they have always been of a good standard.
ReplyDeleteGreat blog, I could spend all day reading about Pizza :)
Gems: Glad to have a reader check in from the other side of the pond!
ReplyDeleteEric: I use the broiler both on homemade pies and reheating leftovers. "Kick it up a notch!"
Yeah I never order out anymore, I like to add black olives to the combo pizza from aldis, great stuff for six bucks!
ReplyDeleteIt's interesting that your Aldi doesn't take credit cards or supply empty boxes. Mine, in Iowa, does both. I agree with your assessment of Mama Cozzi's Pizza. Not my go-to frozen pizza, but great when you are on a budget.
ReplyDeleteNO aldi stores take credit cards, and although they don't actually 'supply' empty boxes, there are enough around the store that are empty or very close to being empty that you can just take the 1 or 2 remaining items out of the box to empty it for your groceries.
DeleteVera, maybe you are confused about the store? Possibly you have seen someone use a debit card ot a welfare 'food stamp' card and assumed it to be a credit card, but again--NO ALDI STORE TAKES CRDIT CARDS.
I shop there exclusively, and they absolutely take credit card, not just debit. Experience from both Missouri and Iowa stores.
DeleteAbsolutely Aldi takes credit cards!! I shopped there in St. Augustine FL yesterday!!
DeleteWhen Aldi first opened in this area in Florida they only accepted cash or debit cards. Yesterday I used a regular credit card with no problem. Aldi is a great place to shop.
DeleteVera,
ReplyDeleteThanks for the note! My local ALDI does (sometimes) have empty boxes available now, but still no credit cards. Some great bargains every week; was getting Jersey blueberries for 99 cents a pint, those are 1985 prices!
Will be having the aldi brand pizza shorlty... but it can't relate to any pie at a pizzeria. The crust is fluffier and chewier, instead of crispy. I do have to say the aldi brand pizza avoids a cardboard like crust yet it isn't quite simillar to a true italian pizza pie, but it's great when you don't feel like cooking and it's very inexpensive. Good review.
ReplyDeleteThanks Kyle. ALDI has become my go-to store for all but the highest-end stuff. Jersey blueberries were $3.99/pint at another supermarket, one place had 2 pints for $5, ALDI had them for $1 per pint. And their other house brands -- beyond the pizzas -- are just fine and way cheap.
ReplyDeleteI was skeptical when the ALDI first opened near my house but I am a believer in the quality food products they offer. Their milk is growth hormone free and cheaper than Wal mart. The Mamma Cuzzi pizza is great, I even doctor it with fresh basil, tomatos and whatever else we want on it. Their Priano spaghetti sauce is the best jar sauce ever. Also tried their brand pumpkin bread mix, it is great. Good store, love it.
ReplyDeleteShashali, One tip I got is to check the imported German stuff (often right by the entrance) that changes regularly. PQ
ReplyDeleteThanks for taking the time to write the review. When I've seen those pizzas at Aldis, I was somewhat hesitant to buy one. It sounds like it's worth a try.
ReplyDeleteHello Jean - The ALDI pizzas won't change your life (or trim your waistline) but they are tasty, well-made, and great value. Thanks!
ReplyDeleteWe eat the frozen rising crust Mamma Cuzzi's regularly. The 5 Meat is my favorite. Mamma must add some herbs to this frozen pie because there is nothing bland about it. The Chicken and Spinach is pretty good while the Cheeses are fine as well. The frozen's run about $3, which close to half the price or better than the major brands. No major brands of rising crust frozen pizza's are better than Aldi's.
ReplyDeleteAs far as Aldi's in general go, I have heard the quality of fresh fruits and veggies depends on the store. I would guess it's up to manager to toss out the old and order the new. Luckily, our closest Aldi has good fresh F&V's. So far I have only found a few subpar items at Aldi's, mostly meat. Due to the price of beef, we have done a lot of ground turkey at $1.69/lb. Add a little cheap red wine, garlic powder and onion powder and it's good enough for anything you would use ground beef for, even hamburger. It's still not beef, but close enough to continue the hold out until beef prices come down.
Thanks Bubba! I'm an ALDI fan too. Watch for specials near the entry door - this is the stuff imported from Germany and it's often very good,
ReplyDeleteI espessialy like the Supreme ,I doctor it a bit by drizzle ing a little bit of extra-virgin olive oil on top & adding a little bit more Mozzirellia cheese on top before baking ,the olive oil makes it a lot more moist & Juicy
ReplyDeleteThanks for the feedback! Interesting, I just bought the sausage version. I added red peppers (fresh) and some pepperoni. Then I heated my oven to 475 and baked it on my "Pizza Grate" vented pizza cooking surface. It came out with the bottom golden brown and nicely crisped, but overall the crust was rather bland and the sauce was not too special either. I think your extra olive oil idea is a good one to balance the moisture.
ReplyDeleteI cook my ALDI pizza on 575 degrees for about 6 mins, and I use a pizza pan I bought from Aldi's aswell-- great meal for 5.00.. I also add cheese and diced ham!
ReplyDeleteI have a supreme for dinner tonight,I love them and the price is soooo nice,:):) ALDIs Rocks !!!!!
ReplyDeleteLuke - I don't know how they do it - ALDI prices are often less than half of regular supermarkets, but the quality is the same or better
ReplyDeleteGo ahead and support Germany's latest attempt at world conquest.
ReplyDeleteWe used to buy the cheap pepperoni pizzas sold by Aldis, and they were very good; however, they've changed the crust and the sauce. Now, the crust always stay somewhat soft (ICK!), and the sauce is too sweet. I can't get through one anymore, so my Rhodesian Ridgeback has to finish the last several slices. We won't be buying them anymore. Steve
ReplyDeleteYeah - we've seen that ALDI doesn't stay with any one product for very long. They keep changing the pizza offerings. Watch for the ones made in Germany - those have been the best.
ReplyDeleteVERY DISAPPOINTED in the new size (five cheese original pizza, I add my own toppings). I know my pizza pan isn't getting larger. The pizzas are a heck of a lot smaller these days. I only have one pan feel like I need to bake twice to feed myself and two kids.
ReplyDeleteMama C's is not too bad but by far the best value are the fresh pizzas at Costco and Sam's.
ReplyDeleteDear Mama Cozzis, I opened my pizza today and found a large hunk of something on top of the pizza. It could possible be a hunk of cheese but not sure. Is this the quality that you are selling to your consumers?
ReplyDeleteAldis Mama Cozzzi Pizza is one of the best I have ever had Large enough I only need 2 for my crowd whereas if I order out I have to buy 3 or more large pizzas I think anyone should try this pizza they will find an awesome deal and a very delicious pizza.
ReplyDeleteI HAD YESTERDAY THE SPINACH MINI PIZZA....THEY SHOULD HAVE CALLED THEM ONION PIZZA......NASTY SH*T.....I NEVER WILL BUY ANYTHING FROM THIS COMPANY........
ReplyDeleteYour French Bread Pizza should NOT be called PIZZA. There is NO SAUCE on it. It is just cheesy french bread!! Please send me a coupon and i MAY TRY one of your other products. Otherwise, Bye Bye Mamma Cozzi!!
ReplyDeleteWe have two ALDIs that opened up near us in the last two years. We also have two LIDL supermarkets open up near us. Like ALDI, LIDL is also a German chain very popular in Europe. Both ALDI and LIDL have over 10,000 stores worldwide, mostly in Europe. My mom and sister still live in Europe and there are LIDL stores near them in the mountain towns outside Parma. My sister shops there often.
ReplyDeleteIn the US, currently ALDI has over 1,800 stores while LIDL, more recently introduced in the US, has fewer than 100.
Locally, we have an ALDI and a LIDL that are right across the street from each other. We like to call it the battle of the German supermarkets.
We like both stores, but as far as pizza is concerned, LIDL's has our favorites. They fall under the LIDL brand but are made in Italy. The crust and the flavors are very close to the pizza in Italy. By no means is it as good as a pizza from a real pizzeria in Italy, but it is as good as we've had in the States. My favorite is the individual-sized mushroom and marscapone. The individual-sized frozen pizzas normally sell around $3.99.
By the way, my sister in Italy makes pizza from scratch every Saturday and nothing compares to hers. Sometimes when I have the time, I'll make it too, but I work a lot so throwing a LIDL frozen pizza in the oven is a good compromise.
To be more specific, my mom and sister (and almost all my relatives) live in Italy. My son lived in Wells, England, for three years and shopped at Lidl and Tesco there.
DeleteHi Joe, Thanks for that info! There is a LIDL store about a half hour from me, I need to investigate. Since I wrote the original review here, I visited Germany and went to an ALDI (ALDI South, since there are two ALDIs in Germany). It was the best food market I've been in. Whole Foods quality, but ALDI prices. -PQ
ReplyDeleteConsidering a fresh large cheese pie from a pizza parlor here in the Bronx cost 16 bucks and up. Aldi's is a no brainer
ReplyDeleteWorst pizza...I put all the toppings on one half and still it was the worst. Didn't crisp well, toppings slid off. Won't ever buy again.... waste of money
ReplyDeleteJust moved to neighborhood so it is so amazing found them so fast. Grew up in Brooklyn my whole life. We ordered a large pie, extra cheese, sausage, eggplant, chicken cutlet and Onions. Can't even put in words how sick and great this pizza was. My company devoured it. I have ate a few good places in Brooklyn, Cozzi Pizza is Fabulous. 5 Stars, A+. Definitely be ordering from the specialty dishes soon. Thanks guys.
ReplyDeletePs everyone at my company loved it.
Michael Luchen
Www.edtmax.com
Ps can't even believe anyone would give bad review. They must be on crack. Pizza Cozzi #1
ReplyDelete